Abie Peacock is the VP of Integrated Marketing at XPRIZE. She oversees the team responsible for delivering our integrated and strategic marketing vision, ensuring that all campaign activations are approached holistically and with a data-driven mindset.

Abie is a seasoned marketer with over 15 years of experience driving measurable success for B2B, B2C, and non-profit organizations, including Dentsu, Anthem Inc. (now known as Elevance Health), and most recently at The Trevor Project. She is an expert in digital marketing strategy and tactical execution, specializing in performance-driven, cross-channel campaigns and attribution methodologies. She is experienced in all major digital tactics to deliver thoughtful marketing connections that drive value to both the audience and the organization including organic and paid search, programmatic/display, paid and organic social, content strategy, public relations, and website strategy.

Over the course of her career, Abie has managed teams across critical marketing disciplines, such as paid and non-paid marketing channels, email, creative, and communications. She believes that if you engage with individuals in an authentic way, you will create meaningful relationships and add life-time value to any organization.